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Competitive Intelligence: Strategy 03.09 - Jim Underwood

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Fast track route to mastering the art of competitor intelligence. Covers the fundamentals of competitor intelligence, from securing CEO buy-in and making sure the right people are in place to creating an internal intelligence system and setting up a war room. Examples and lessons from some of the world's most intelligent businesses, including Motorola and Apple, and ideas from the smartest thinkers including Jan Herring, Ben Gilad and Leonard Fuld. Includes a glossary of key concepts and a comprehensive resources guide.

Author: Underwood, Jim
Publisher: Capstone Publishing
Illustration: Y
Language: ENG
Title: Competitive Intelligence: Strategy 03.09
Pages: 00112 (Encrypted PDF)
On Sale: 2001-12-12
SKU-13/ISBN: 9781841122946
Category: Business & Economics : Leadership
Category: Business & Economics : Corporate & Business History - Genera
Category: Business & Economics : Decision Making & Problem Solving


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