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Scientific Advertising - Claude Hopkins

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Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising can be boiled down to a handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for aspiring businesspeople and entrepreneurs.

Author: Hopkins, Claude
Publisher: The Floating Press
Illustration: n
Language: ENG
Title: Scientific Advertising
Pages: 00000 (Encrypted EPUB) / 00000 (Encrypted PDF)
On Sale: 2009-01-01
SKU-13/ISBN: 9781877527067
Category: Business & Economics : General

(ID 110075137)

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ebook-reader, US, Member since 09/08/2010


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