Earlier this year, Microsoft unveiled a new product that took the web by storm. As most of you already know, that product was the iPad, a specialized mobile computing device built around the same successful App Store that drives the iPhone and iPod Touch. Users of the iPad use built-in apps (short for application) to perform tasks such as browsing the internet, composing documents, sending and receiving email, and so on.
The real draw for most users, however, is the availability of hundreds of thousands of specialized applications that can be acquired for free or purchased from Apples online App Store. These apps are the core of the iPhone and iPad user experience, and are as diverse as the end users theyre designed to appeal to.
Some apps help users manage their social contacts, look up restaurant reviews, or learn more about the world around them. Others are designed simply to make the iPad emit a farting noise, or create the effect of a glass of beer being chugged. They all have one key element in common, however:
They all represent a highly lucrative opportunity for the enterprising developer.
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