Social media platforms, like Twitter, have changed the way people communicate and interact.

This micro-blogging platform that has had a never-before-seen growth, at an over 1,000

percent increase in its user base year-on-year, is the equivalent of a virtual social club

where people can meet, get to know each other, socialize, make new friends and maintain

existing friendships.

Twitter, though, is unlike any other social media platform you know or have been using for

the simple reason that it is extremely restrictive. You are constrained to 140 characters

of text and you cannot upload media content or post long articles. However, this is what

makes Twitter an effective, real time communication system.

One thing that Twitter is not is an online mall where people come to buy or sell things.

While this may make you stand up, take notice and scream at the top of your lungs that you

dont need Twitter if you cant promote your offers, you would be sorely mistaken. You see,

that is where the true power of Twitter is, in the fact that it isnt a marketplace.

Twitter should not be considered a cheap form of advertising because treating it like a

traditional advertising medium will get you nowhere. On the other hand, this micro-blogging

platform ranks among the most effective and powerful marketing tools that you can use. This

is due to the fact that Twitter is the perfect place to build relationships with your

target market and this is critical to your internet marketing success because consumers

have changed a lot over the past decade.