Table of Contents
Introduction....................................................................................................................6
Just What Is Blogging and Pinging???........................................................................6
Why Is Blogging and Pinging The Newest Marketing Tool?........................................7
What Do The Spiders See?.........................................................................................9
Simple Steps Lead to Big Results..............................................................................11
Chapter 1: Creating Your Blog......................................................................................13
Step1: Go To https://www.tradebit.com........................................................................................13
Step 2: Create an Account.........................................................................................14
Step 3: Naming Your Blog.........................................................................................15
Step 4: Choosing a Template....................................................................................18
Step 5: Creating a Test Post......................................................................................19
Chapter 2 – Making Your Blog Settings Count..............................................................22
Why Settings Matter..................................................................................................22
Step 1: The Settings Tab...........................................................................................22
Step 2: Settings – Publishing Tab..............................................................................24
Step 3: Settings – Formatting Tab.............................................................................26
Step 4: Settings – Comments Tab.............................................................................27
Step 5: Settings – Archiving Tab................................................................................28
Step 6: Settings – Site Feed Tab...............................................................................29
Step 7: Republish......................................................................................................30
Chapter 3: Creating a Yahoo Account...........................................................................31
Why A Yahoo Account Is Needed..............................................................................31
Step 1: Create Your Yahoo ID and Password...........................................................32
Step 2: Security, Customization, Verification, and Terms of Service.........................34
Chapter 4 – Yahoo and Your Blog RSS Feed...............................................................36
What Is An RSS Feed?..............................................................................................36
Why Use the Yahoo RSS Feed?...............................................................................36
Subscribing to Your Blog...........................................................................................37
Chapter 5 – Blog This!...................................................................................................43
What is BlogThis!?.....................................................................................................43
Installing BlogThis!.....................................................................................................44
Using BlogThis!..........................................................................................................45
Chapter 6: Pinging Yahoo.............................................................................................49
Pinging – The Next Step............................................................................................49
Step 1: Changing the Code.......................................................................................49
Step 2: Creating a Yahoo Ping..................................................................................52
Chapter 7: Pinging Other Search Engines....................................................................54
Creating a Technorati Ping........................................................................................54
Using Ping-O-Matic....................................................................................................60
How Do You Know If It Is Working?...........................................................................62
Chapter 8: Using Business Blogs Instead of Websites..................................................65
Blogs Vs. Websites For Small Business....................................................................65
Your Business Blog’s Name and URL Matter............................................................66
Finding the Right Key Words..................................................................................66
Choosing a Title.....................................................................................................74
Creating a URL That Works...................................................................................75
Your Business Blog’s Content...................................................................................79
Pinging Your Business Blog......................................................................................85
Chapter 9: Tips and Tricks............................................................................................86
Tips For Blog and Ping Blogs....................................................................................86
Tips and Trick for Business Blogs..............................................................................87
Changes to Your Business Blog Template................................................................88
Change Editor........................................................................................................88
Adding Links...........................................................................................................90
Change About Me..................................................................................................92
Changes to Your Business Blog Settings..................................................................93
Conclusion....................................................................................................................95
Appendix 1 - Blogging Submission Sites.......................................................................96
Appendix 2 – Weblog Providers....................................................................................99
Appendix 3 – Photo Blog Software..............................................................................104