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Many average sales copies today are written in such a boring manner. You can immediately hook your prospect’s interest by relating a fable or preferably a true story on your account.

Most importantly, the story must have to do with your offer later in the middle of your sales copy.

While some successful people adopt the “don’t make assumptions” attitude, the truth is that you can still make some safe assumptions now and then… and people DO make assumptions now and then, whether they know it or not.
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