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3,304,406 satisfied buyers
The Affiliate Manager - An Affiliate Classroom Report
affiliates and 120 affiliate managers, but their annual
revenues of more than $1 million are 70% affiliate-driven.
So we understand it’s not enough to simply start an affiliate
program. You need to know how to make it pay.
In the pages that follow you’ll learn several affiliate management concepts that can
take your online business to the next level - or even save your business if it’s in
trouble. Before we start, what do the people in charge of billion dollar affiliate
programs have to say to you about your affiliate program?
“You need to manage your program to turn it into an unstoppable sales machine.
The days of auto-pilot affiliate programs are long gone.”
“It’s easier to get more out of your existing affiliates, than to constantly recruit new
affiliates.”
“Affiliates are people, not human ATM machines. You need to motivate and
incentivize them ALL, not just top performers.”
“Super affiliates are valuable but risky. Recruiting and retaining super affiliates
means competing with thousands of other affiliate programs in EVERY niche (not
just your own).”
“Inactive affiliates can be an advantage if you’re smart enough to see how.”
“The biggest threat to affiliate marketing isn’t changes at search engines or click
fraud. It’s spyware, and if it hasn’t hit your program yet, it will.”
“There’s a right and a wrong way to motivate, train, and communicate with
affiliates. Most managers do them all wrong.”
“Affiliates want a strong compensation plan, not just high commissions.”
“Big one-time increases in sales may be the work of a few people. But long-term
increases come from building a remote affiliate sales force - a worldwide team.”
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