How To Turn Just
Eighty-Two Cents
A Day
Into A Potential
Income Of
$50,000 - $100,000
a year Or More
With The Power
Of E-Mail!
and other GREAT
Internet Wealth-building Secrets!
Of all the marketing tactics that have popped up through the years,
certainly one of the most important and powerful is risk reversal.
Every offer has a degree of risk in it - the amount of risk varies from offer
to offer. But, with the great majority of offers, the risk is on the shoulders of the
prospect or customer. Theyre the ones taking the chance by ordering a product
through the mail or over the Internet.
They have no solid proof that youve got what youre offering them. They
have no proof that you really plan to give them what they pay for. How are they to
know that youre not just there to trick people into sending you money?
Likewise, people want to be taken care of if the product turns out to not
turn out to be what they wanted. They want to know that theyll get satisfaction
somehow. Theyre scared theyre going to hear some reason why you cant refund
their money should they be dissatisfied.
These are all different forms of risk - they make it risky for the prospect to
order what you have to offer. Risk hangs heavily on a prospects head, and can
well prove to be the basis behind a non-purchasing decision.
This is where risk reversal becomes important. Using risk reversal
techniques youre able to transfer the risk from your prospects shoulders to your
own.
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