This is a book about how to use email to deliver low cost but very effective newsletters to hundreds and perhaps thousands of prospects, clients, customers, and other interested subscribers. This book draws upon the wisdom and experiences of successful e-marketers. It includes additional resources such as an email newsletter glossary, checklists, and links to web sites. As an e-Book, the table of contents allows you to navigate to the subject that you want to read. Click on any item in the table of contents to jump to that topic.
A good email newsletter is a combination of relevant and high value-added content, interactive resources, and effective layout and design including HTML. The success of an email newsletter hinges upon a plan or program that includes not only great content development and design considerations but delivery systems and list management engines that are geared to meet the needs of readers. If you learn nothing else from this book, remember the importance of meeting the information needs of your subscribers. With that in mind and with the advice and lessons learned from this book, you should have a successful email newsletter program. The contributors to this book hope you enjoy, learn, and profit from this publication.
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