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Affiliate Marketing 101 - Wayne and Kim L.T Porter
agreement you make with a merchant to acquire
targeted traffic, generate a sales lead, or sell a
product. This product may be physical (such as
books), virtual (such as electronic books or
downloadable software), or information (such as
expert advice).
Online affiliate marketing began as a natural
outgrowth of the popularity of "linking" to other
sites. Webmasters would incorporate electronic
links into their site, which would take the reader
directly to a point of interest. Merchants then
saw the potential to reach more customers and
began to offer incentives, usually money, in
order to encourage webmasters to link to the
merchant’s site. Online affiliate programs began
in the mid-1990’s and are currently a popular
way to earn money online. In fact, research
shows that affiliate marketing is the most
cost-effective way to generate online sales.
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