Email marketing can be profitable for any business, no matter what kind of product or service you are offering. However, the foundation for email marketing success depends on the quality and size of your permission-based email list. If you build a list of subscribers that trust you and consider you to be an expert in your field, your response rates will constantly climb.
Developing and maintaining a responsive, opt-in email list is challenging, even for the most experienced marketers. It doesnt matter if youre at the beginning of your list-building journey or you already have millions of contacts, list management is hard work. Addresses change, subscribers become inactive, and some unsubscribe, chipping away about 20-30 of your total list every year! However, consider the alternative: studies show that low-quality lists waste tens of millions of dollars annually, and no business can afford that. Quite simply, small investments in list management can reap huge returns in marketing efficiency and campaign ROI.

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