Have you ever wondered why email marketing is the most popular and one of the most effective tools used in marketing today? Perhaps youve been using it for years because its so affordable, but never realized its advantages over other methods? Whether youre an experienced user or new to email marketing, wed like share with you some impressive statistics and important tips to help you maximize your return on this amazing tool Lets start with some statistics from independent studies to begin our journey to higher marketing ROI.
Did you know that:
 Email and e-newsletter marketing are the second-most effective tools for generating conversions according to the Ad Effectiveness Survey, commissioned by Forbes Media, Feb/March 2009. Email marketing is second only to SEO!
 80.4 of marketing executives said that email marketing was a strong performer for their company.1
 According to Veronis Suhler Stevenson's annual Communications Industry Forecast, the global email marketing budget will grow from $11.9 billion in 2008 to $27.8 billion by 2013.
 Email marketing was the top target area for investment in 2009 among 650 marketers.2
 Internet Retailer's April 2009 email marketing survey found that 51.6 planned to increase spending on email during the recession.
 Regular email marketing to existing customers generates a 15 50 increase in total online business.
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