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3,301,643 satisfied buyers
Effective E-Marketing
case with house email lists, where organisations build their own list of email
contacts that have opted-in to receive future communications such as enewsletters.
If you want to benchmark your response rates against other UK email marketers,
take a look at the latest figures UK Direct Marketing Association National
Benchmarking survey (https://www.tradebit.com). At the time of writing, industry-wide
open and clickthrough rates are actually higher than in previous years in this
survey because more marketers are taking list quality seriously and are so able to
deliver more relevant, more targeted campaigns.
But to achieve higher response rates a lot of hard graft is necessary to build and
maintain a house list.
In this effective email marketing guide, we will look first at techniques for
capturing email and contact details and then look at approaches we can use to
keep the list fresh.
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