I love niche marketing because its so close to common sense. I cant think of
a way where you start practicing just about any kind of marketing without
targeting your audience first.
Am I right on this? You betcha!
This is primarily the reason almost all marketing stars have made their
fortunes targeting a unique niche. Amid the mushroom growth of generalized
Web sites and online businesses, these savvy entrepreneurs knew that real
money is secretly hidden in small nooks and crannies, called niches.
They listened very closely to the needs, wants and personal values of people
they chose to serve, and then spotted the right opportunity. What theyve
actually done is smartly identified a need, or a problem where theyve found a
gap, and modeled their businesses successfully focusing that specific, and
unmet need.
Pretty simple, eh?
I studied these peoples tactics very closely in the start of my career. My deep
and extensive research for the period of about 4 years in the subject of niche
marketing led me to a place where I am standing right now. I found out that
these people love to work only on small niches. Then, I further observed that
after they find one for them, they market it with deadly efficiency.
But coming up with a unique niche with great earning potential, initially, could
be sometimes difficult to actually put in place. And thats exactly why majority
of people fail outwardly.