The money is in the list, right?

Well, thats not exactly true its not the whole truth anyway.

The biggest obstacle you face when you publish an ezine is the fact that people have gotten used to getting junk (from your competitors) disguised as helpful information.

Many publishers write about every new trend (and the underlying product) because their writing from a mentality of I gotta get paid and when you do that, you completely forget about the people youre writing to and start to concentrate on you and what you want.

Thats a surefire recipe for disaster

Whenever you write anything for your subscribers, dont write with the sole intention of getting a check. Getting checks is nice but your business lives or dies based on how many people believe you genuinely want to help them achieve their goals.
Show your readers that you value them enough to part with real, quality information and that you see them as more than just a dollar sign. Otherwise, youre going to be lumped into a group with all the rest of your competitors with a big sign on your forehead marked Will Do Anything for Commissions.

Responsive readers come from a conscious effort to build a solid relationship with them. People connect with other people.