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How I Use Article Marketing To List Build

Did you know that you can attract more potential buyers to sign up to your email marketing list through article marketing? This will help you capture the attention of your prospect and with the right techniques, will help you earn their trust. Here's what you need to do:

Improve your open rate. By this, I simply mean get more people to open and read your articles. How to do that? Start by choosing topics that are extremely interesting to your target audience. The more timely, the better. These people will surely pay attention if you talk about their goals and problems in life. It will also help if you promise to offer them with in-depth information and the best remedies. Don't forget to make your titles downright enticing. It's important to make them attractive so your target audience will choose them over your competitors' articles when these show up on relevant listings. Make your titles short. Use powerful words that will grab your target audience by the throat. Tell these people what's in store for them and why they shouldn't pass on the opportunity to read your articles.
Increase your click through rate. Convince more readers to click the links on your author box. This is important so you can get them to your squeeze page. How to convince these people to take action? Well, start by giving them reasons to do so. Make sure that your articles are of high quality and useful. It's also important that you make them scannable and very easy to understand. Lastly, don't forget to make your author box enticing. Introduce yourself and tell your readers what you can do for them. Use anchor texts using keywords that you're targeting and make your call to action benefit-driven. Don't say "click here to know more about my products" instead use something like this "Get more useful, in-depth information about this topic by clicking here."
Convince people to sign up to your email marketing list. These people will sign up to your list if they know that you're a great source of valuable information. So, it's important that your articles are filled with solid, in-depth information. It will also help if you create a dedicated page where you can tell your readers the reason why they have to sign up to your newsletters. In here, you can tell them that great benefits await them. Promise to send them with valuable newsletters every week for free. Give them a guarantee that you will not spam them and that you will not share their email address to other people. It's also crucial to tell them that they don't have any obligation with you and that they can opt out at anytime. Lastly, give them sign up rewards like informative ebooks and special newsletters that speak volumes about your expertise in your niche.

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