Scrapbooking has been around for years. Teenage girls have taped prom tickets to notebook pages and written their memories of the evening along with pictures and other mementos. We arrange photos into albums and perhaps label them with dates and other information.


TABLE OF CONTENTS

Introduction 3
Direct Sales Consultant 4
Scrapbook Instructor 10
Event Organizer 14
Product Designer/Manufacturer 16
Scrapbook Expert 17
Professional Scrapbook Artist 20
Scrapbook Retailer 22
Hiring Employees 23
Providing Great Customer Service 25
Online Retailer 27
Paper Piecing and E-Bay 29
Creating Piecings That Will Sell 31
Organization 32
Advertising Your Auction 33
Custom Orders 33
Providing Excellent Customer Service 35
Before You Start 35
Marketing Your Business 37
Your Website 41
E-zines 42
Blogs 44
Press Releases 45
Traditional Advertising 46
Newspapers 46
Telephone Books 47
Television 48
Radio 49
Other Marketing Tools 50
Naming Your Business 51
What Do You Charge? 52
Trade Shows & Conventions 54
At Tax Time 55
Conclusion 57
Sample Inventory Control Sheet 60