Cracking the Code!
Shaping Your Millionaire Mind

Intro ................................................................................................... 7
purPOSE .............................................................................................. 9
Myths of purPOSE .............................................................................. 9
Myth #1: One Purpose for Life .......................................................... 9
Myth #2: Gargantuan Purpose ......................................................... 10
Myth #3: Menial Can‟t Be Purposeful ................................................ 10
Myth #4: The Purpose of Money ...................................................... 10
People of purPOSE ............................................................................ 10
The Parasites................................................................................. 11
The Survivor. ................................................................................ 11
The Marker. .................................................................................. 11
The Legacy. .................................................................................. 12
Choose Your purPOSE ....................................................................... 12
Dictated ........................................................................................ 12
Created ........................................................................................ 14
The purPOSE Code ............................................................................ 14
Living the Code: John Maxwell............................................................ 15
believe ............................................................................................... 16
I .................................................................................................. 16
Silent I ......................................................................................... 17
The belIeve Code: ............................................................................ 18
Living the Code: Napoleon Hill ............................................................ 19
YOUnique ........................................................................................... 20
There‟s No ONE like you ................................................................. 20
Your Value .................................................................................... 21
The Best?...................................................................................... 22
It‟s a Wonderful Life ....................................................................... 22
YOUnique Proof .............................................................................. 23
Quick Competitive Comparison ........................................................... 24
The YOUnique Code .......................................................................... 25
Living the Code: Jim Edwards ............................................................. 26
passiON ............................................................................................. 27
3 Conditions of Passion ...................................................................... 27
1. You Possess the Talent and Ability to Accomplish. .......................... 27
2. You Can Visualize Yourself Completing this Area. ........................... 27
3. It Increases Your Value and the Value of Those Associating with You.
................................................................................................... 28
Passion Vampires.............................................................................. 28
The passiON Code ............................................................................. 29
Living the Code: Mike Litman ............................................................. 29
brANDing............................................................................................ 30
Standing Out .................................................................................... 30
AND then Some ............................................................................. 31
AND? .............................................................................................. 34
The brANDing Code ........................................................................... 34
Living the Code: Jeffrey Gitomer......................................................... 35
availABILITY ....................................................................................... 36
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The Most Expensive Commodity ......................................................... 36
2 Keys to the availABILITY Kingdom ................................................... 37
The availABILITY Code ...................................................................... 37
Living the Code: Matt Fast ................................................................. 39
crEATivity ........................................................................................... 40
Who‟s Hungry? ................................................................................. 40
Four Culinary Schools ........................................................................ 41
The crEATivity Code .......................................................................... 45
Living the Code: Bill Myers ................................................................. 45
FACTors ............................................................................................. 46
How Much You Makin‟? .................................................................... 46
Wanna Make a Deal? ......................................................................... 47
Customer FACTors ............................................................................ 49
The FACTors Code ............................................................................ 50
Living the Code: Jay Jennings ............................................................ 50
SERVice ............................................................................................. 52
5 Service Levels ............................................................................... 52
What Customers Want .................................................................... 56
Three Reminders ............................................................................ 58
But What About The ....................................................................... 59
The SERVice Code ............................................................................. 59
Living the Code: Circuit City Jeffrey .................................................... 60
GROWth ............................................................................................. 61
Surprise, Surprise, Surprise ............................................................... 61
Growing Strong ................................................................................ 62
Human GROWth Hormone: ................................................................ 64
The GROWth Code: ........................................................................... 65
Living the Code: Anthony Robbins ...................................................... 66
LEADer ............................................................................................... 67
Inventing the Pace ............................................................................ 67
#2 Ain‟t All that Bad If .................................................................... 67
Is Anybody Back There? .................................................................... 68
The LEADer Code .............................................................................. 70
Living the Code: Jimmy D. Brown ....................................................... 71
colLABORation .................................................................................... 72
Forging Friendships ........................................................................... 73
Semi-colLABORation ......................................................................... 74
Heartstorming .................................................................................. 74
The colLABORation Code .................................................................... 75
Living the Code: Robert Allen & Mark Victor Hansen .............................. 76
GOals ................................................................................................. 77
The Simple Formula .......................................................................... 77
Placing a To GO Order ....................................................................... 80
The GOals Code ................................................................................ 82
Living the Code: Zig Ziglar ................................................................. 83
perSEVERance .................................................................................... 84
Retreat! ........................................................................................... 84
What‟s Not Working? ......................................................................... 86
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SEVERance Pay ................................................................................ 86
Every 26 days .................................................................................. 88
The perSEVERance Code .................................................................... 88
Living the Code: Sarano Kelly ............................................................ 89
FREEdom ............................................................................................ 90
The Price of FREEdom ....................................................................... 90
FREEdom From .............................................................................. 91
FREEdom To .................................................................................. 93
The FREEdom Code ........................................................................... 95
Living the Code: Rosalind Gardner ...................................................... 95
thINKing............................................................................................. 96
Ink your thoughts: thINKing. ............................................................. 96
Journals & Diaries ............................................................................. 98
The thINKing Code ............................................................................ 99
Living the Code: Jennifer White ........................................................ 100
AUTHENTICity ................................................................................... 101
3 Authentic Delusions: .................................................................... 101
Truths To Train For Success ............................................................. 103
2. It‟s Okay To Emulate Just Don‟t Imitate ......................................... 104
3. WYSIWYG .................................................................................. 104
The AUTHENTICity Code .................................................................. 104
Living the Code: Nido Qubein ........................................................... 105
CONTRADICTory ................................................................................ 106
Dare to Be Different ........................................................................ 107
Who Cares? ................................................................................... 107
Who Says? ..................................................................................... 108
Reverse Thinking ............................................................................ 109
The CONTRADICtory Code ............................................................... 109
Living the Code: Alan Weiss ............................................................. 110
enCOURAGEment .............................................................................. 111
Top Gun enCOURAGEment ............................................................... 112
Infusing enCOURAGEment ............................................................. 113
4 LIBERATING LESSONS FROM THE LION .......................................... 115
The enCOURAGEment Code ............................................................. 118
Living the Code: Andrew Carnegie .................................................... 119
ACTion ............................................................................................. 120
Enemies of ACTion .......................................................................... 120
The Last ACTion Hero ...................................................................... 123
The ACTion Code ............................................................................ 124
Living the Code: John Reese ............................................................ 125
POTENTial ........................................................................................ 126
Powerful Medicine ........................................................................... 126
POTENTial Downfalls ....................................................................... 127
POTENTial Killers ............................................................................ 127
The POTENTial Code ........................................................................ 129
Living the Code: Helen Keller ........................................................... 130
optiMISTIC ....................................................................................... 131
What You Sense is What You Get! ..................................................... 131
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Being Positive without Being a Pain ................................................... 132
Positive People, Places & Things ....................................................... 133
The optiMISTIC Code ...................................................................... 134
Living the Code: Jay Abraham .......................................................... 134
Cracking the Code ............................................................................. 135