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How to Lie with Charts - Gerald Everett Jones

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If you're using a computer to generate charts for meetings and reports, you don't have to be taught how to lie - you're already doing it. You probably don't know your charts are unreliable, and neither does your audience. So you're getting away with it - until a manager or a sales prospect or an investor makes a bad decision based on the information that you were so helpful to provide. The main focus of How to Lie with Charts is on the principles of persuasive-and undistorted-visual communication. It's about careful thinking and clear expression. So don't blame the computers. People are running the show. About the Author Gerald Everett Jones has written more than 25 books on computer and business topics, including Murphy's Laws of Excel (Sybex), Freelance Graphics for Windows: The Art of Presentation (Prima), Real World Digital Video (Peachpit Press), and 24P: Make Your Digital Movies Look Like Hollywood (Thomson). His professional career spans all phases of digital media production and distribution, including book packaging, Web development, and film-look video.

Author: Jones, Gerald Everett
Publisher: LaPuerta
Illustration: N
Language: ENG
Title: How to Lie with Charts
Pages: 00000 (Encrypted PDF)
On Sale: 2011-02-23
SKU-13/ISBN: 9781419651434
Category: Business & Economics : Business Communication - Meetings & P
Category: Computers : Desktop Applications - Presentation Software
Category: Business & Economics : Business Mathematics

(ID 127566461)

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