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The Ultimate Copywriting Handbook
You’ll Discover How To Easily Write Your Own Salesletters, Opt-in Pages and Ads That Sell
• Introduction
• Basic Skills
• How to Improve Your Writing Skills
• Good Grammar is the Minimum
• Style Trumps Grammar
• Writing for Your Target Audience
• Step #1: Research Your Audience
• Step #2: Write for Your Audience
• How to Sell Through Writing
• Writing Good Headlines
• Why a Headline Can Make or Break a Sales Letter
• 10 Different Techniques for Writing a Good Headline
• Good Headline Examples
• Testing and Tracking
• Step #1: Define Your Experiment Carefully
• Step #2: Hold All Else Constant
• Step #3: Collect Large Samples
• Step #4: Make a Decision
• Powerful Tricks for Boosting Conversion Rates
• How to Use Bullet Points Correctly
• How to Use Sub-Headings
• How to Correctly Use Bolding and Highlighting
• Closing a Sale
• Retaining Reader Interest
• Using Calls to Action Correctly
• Step #1: Tell The Reader Exactly What To Do
• Step #2: Surround the Call to Action with Supporting Text
• Step #3: Make it Easy to Follow Your Call to Action
• The AIDA Method
• Attention
• Interest
• Part #1: Introduce a Problem
• Part #2: Introduce a Solution to the Problem
• Decision
• Action
• The 30-Day Copywriting Plan
• Week #1: Focus on Basic Skills & Market Research
• Week #2: Complete Two Sales Letters
• Week #3: Make Changes & Compile a Swipe File
• Week #4: Polish Your Copy, Test, and Track
• Week #5 and Beyond: Practice, Refine, Track, and Test
• Conclusion
Product Rights:
Includes Master Resell Rights
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| File Size | 5 megabytes |
| File Type | ZIP |