*Then come up with the resulting positive benefit that your customer gets from that feature

* The best way to see how to do this is to look at successful

*Once you have your benefit list, make a list of them in your salesletter using headlines as Benefit Bullets. It's kind of like a rapid fire presentation of the major benefits your customer gets when they buy your product

* And you can see I've alternated font settings to help give a little visual relief... (bold, then default, then bold, then italic, etc)

*And much, much more!



You have bought the MRR License and you can Master Resell this product.
[Yes] Includes Graphics
[Yes] Includes Reseller Template
[Yes] Can sell Master Resale Rights
[Yes] Can be added to paid membership sites
[Yes] Can be offered as a bonus
[Yes] Can be packaged
[Yes] Can be offered through auction sites (physical product)
[NO] Can be given away
[NO] Can be added to free membership sites


Now you want to pile on all the benefits your reader receives, like this:

*This is not the time to make a list of the features of your product or service. No, you need to tell them the end result they get from those features... the benefits, and notice there is no period after each of these bullets, you may use an exclamation point, but sparingly

*Benefits are the positive results your customer

*Features are the characteristics and specifications of your product or service

*To help you come up with benefits, start off by listing all the features of your product