Why And How Viral Marketing Works
You may wonder what a virus has to do with marketing?
Well, viral marketing describes any strategy that encourages individuals to pass on a
marketing message to others, creating the potential for exponential growth in the
messages exposure and influence.
Like viruses, such strategies take advantage of rapid multiplication to explode the
message to thousands and then to millions.
Viral Marketing sounds like something bad but it is actually something very good.
It is a powerful way to generate lots of traffic to your website or sales page.
Think about how a virus spreads from on person to another. One person gets sick and
just by sneezing they can give the virus to many more people
... those people get sick and share their germs with everyone they know and the next
thing anybody knows is that there is an epidemic.
That is the very concept of viral marketing. The idea is to get everyone to spread your
marketing message around because they want to.
Public health nurses offer sage advice at flu season: stay away from people who cough,
wash your hands often, and dont touch your eyes, nose, or mouth. Viruses only spread
when theyre easy to transmit.
Viral e-mail marketing works great on the Internet because instant communication has
become so easy and inexpensive.
Digital format make copying simple. From a marketing standpoint, you must simplify
your marketing message so it can be transmitted easily and without degradation.
Short is better.