Dear Friend,

Each individual has personal preferences in making their choices, and colors greatly affect this subconscious decision-making process. A judicious deployment of color contrast and combination with other principal design elements is very important in order to achieve a successful and harmonious interplay of these various elements.

Rhythm plays an important role in graphics and web design. Until now, it is the exclusive domain of graphics professionals to determine which background should go with what text and foreground element because they have the knowledge and training to determine what works best. You and I are left with simply experimenting on using primary colors, their variant shades and more often than not, we are unsuccessful. This is a very limiting option for success!

How then do we choose harmonious and ensure rhythmic color coordination to our website and design projects? How do we determine the perfect contrast that result to balance rather than imbalance?

One of the more important elements of a website is unquestionably the text. Text plays a very important role in any web site, making the demand for text and its background a very high priority and of strategic value.

Basically, black text against a white background is the best on paper. It changes when it comes to the web because a computers screen is made of phosphors that make looking at black and white strenuous and tiring to the eyes. Contrast between text and background should not be tiring to a readers' eyes.

Colors of text and its background need to be light enough. And because of the almost unlimited number of combinations of adjusting foreground and background colors, other elements other than the text and its primary background inevitable requires adjustment as well.

Consider the advantages of having a tool that allows you to browse your competitors website and analyze the different text and background color combinations in use and the added capability to download the colors and use it on your own website!

Imagine the savings in terms of time and money in having the capability to reduce considerable time-consuming and expensive design overhead costs to almost nothing and with ease.