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Dirty Marketing Playbook

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It's a fact. Internet Marketers use "dirty tricks". Although many of them won't admit to the fact. Still,
it's the TRUTH! Some of them may not even realize they're using them. And some of them DO know. The latter
half are the folks that are raking in the cash daily.
What IS a "dirty trick"? Well, that's easy. It is a sly method used by people everyday to get a desired reaction
out of another person. Or at least that's my take on them. When you think of these words, you may think "ripoff",
"unethical", or "illegal".
Let's get one thing straight right off the bat. The tactics discussed in this report are NOT illegal. They are NOT
unethical. They are NOT a rip-off.
But they ARE a bit on the "crafty" side. Crafty or not, the point is THEY WORK. And if you're NOT USING THEM,
then you're LOSING MONEY.
So, why did I call this collection of tactics "Dirty Marketing Playbook" then? Because they are psychologically
"sneaky". They scream out. . .
And boy do they ever get that type of reaction. You bought this report, right? It caught
YOUR attention, didn't it? Whether you consider yourself the most honest person in
the world, you still wanted to know what these so called "dirty tricks" were, didn't
Maybe to arm yourself against them. Or maybe to even use them yourself. The fact of
the matter is, you are here, reading these words right now regardless of the reason. So
DESIRED. You bought a copy.
And really, it's simply a matter of human nature. People always want to know the dirty
secrets that others seem to be hiding. Why do you think all those "rag mags" sell so well? Sure, you probably
know that most, if not all of the stories published are a load of tripe.
But you still want to read it. Even if it's just to prove to yourself you were RIGHT and it's nothing but a pack of
filthy LIES. Dirty trick I know. That's the point! And that's just what you're going to learn inside this report. How
to do the exact same thing to bring you in more money.
Diving right in, we're going to discuss my #1 favorite dirty trick. . .
This has to be one of the BEST ways to generate sales. Controversy creates two types of
interest. Negative and positive. And both forms of interest work together to make you profits. How
Well, let's do a quick example. Person N and Person P. Person P loves what you have written and can
directly relate to what you have said. Person N on the other hand thinks you're an obnoxious creep
full of insane beliefs.
Both Person P and Person N comment on your writing. They read each others comments and they are
inflamed by those comments. So, they begin a back and forth battle of words based entirely on what
you had to say! Now comes Person S, Person V, and Person C. They add their two cents and take sides
of who's right and who's wrong. Then come more comments. And more, and more.
And if you're selling something that expands on your initial post, you'll get both those that hate what
you had to say, and love it, buying your product. The negative folks will want further proof that you're
a total moron while the positive folks will want to learn more about what you are teaching, or saying.
Every single day, millions of folks hop onto the internet and have something to say. Most likely they'll
do this through writing. Whether it's through an article, an email, or a blog. The "trick" is to make
what you discuss controversial through your writings.
Don't be BORING. That won't do a thing for you. The essence of creating
controversy is by using passion. If you've had a bad experience with another
person, tell people about it. If you really love a particular product, or
person, tell people about it.
But be sure that your writings can convey the passion that you feel whether
it's negative or positive.
If you are effectively creating controversy through your writings, most people that read it will either
love what you have to say or hate it. Either way, they'll TALK ABOUT IT.
And if you give them a chance to communicate how they feel about it, this will lead to more profits in
your pockets! But, in order to use controversy you have to be willing to take a stand on a certain
topic. No "wishy-washy" comments will do.
If you make people angry, GOOD! But don't back down on your opinions though. That defeats the
purpose of using this tactic completely. If some people don't like what you're saying, who cares?? At
least you had the guts to stand up for what you believe and say it.
And that's the point that will come across to those that love your writings.
I KNOW FOR A FACT this works. Jason Cain is a living example of this dirty trick. He uses controversy
in his writings and makes immense profits from the dust he stirs up. Some folks hate him. Some folks
love him. The love-hate factor doesn't really matter though.
What DOES matter is that people are reading what he has to say. And they are LISTENING. And, they
Another terrific example is a fellow by the name of Stuart Halpryn. He creates controversy through
the amount of money he charges for products he sells.
He lets his readers know that he is directly responsible for pissing other marketers off by charging
extremely low prices for their products to his customers.
And it works! He's earning good money from using controversy
The whole idea of this tactic is to speak your mind, send off a spark, and watch it build into a roaring

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