Spilling The Secret Of How To Get Yourself Recognised As A Top Rate Graphics Designer And Win Work From Major Companies For Your Graphic Design Services

Are you a graphic designer struggling to find clients?

You may be a whizz in Photoshop or a flash guru but unless you can sell yourself to prospective clients those skills are going to be wasted.

Have you ever wondered why other freelance graphic designers are making a fortune? Whilst you struggle to get a single customer? Do you know why these people are winning all of the business?

Lets look at it another way, do you understand just what a prospective client is looking for when they are looking for a new graphic designer?

They are looking for somebody that can produce designs that stand out, the kind of design that gets them noticed and brings customers too them! They are no different from you; they are also looking for customers.

So when presenting sample work you should aim to provide them not with something they might like, but something they realise their customers will love!

The key to all of this is great graphic design, but you wouldnt be reading this if you cannot produce great graphic design, the real problem is the fact you may be producing the wrong graphic design.

You need to reach the customers of your customer, you are designing for them, and these are the people your client is trying to reach. Always design with the target audience in mind.

So you can produce great graphics, but this is not enough, visually pleasing does not always equal effective. Unless your graphics can also deliver the message your clients need then all those pretty pictures will go to waste.

A graphic designer is to an artist what a copywriter is to an author, you are not being paid to be creative you are being paid to sell products, always remember this, most clients are not looking for the next Picasso, they are looking for sales.

Luckily the graphic design trade does not require a university education, many talented individuals are self taught, the most successful of these understand that they are not designing for themselves, they are designing for an audience, the audience your customer is trying to reach. If you can master this concept then you will not need years of training and experience, you will have already grasped the most important concept of the graphic design industry.

You will seldom be asked about your formal qualifications and training, you will be asked to present your portfolio, you must ensure that this portfolio shows off your skills to the fullest, keep it up to date and dont be afraid to have several different portfolios to show different types of clients.

Introducing... Beginners Guide To Graphics Design


Submitted On: 04 May 2011
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