Excerpt:

One of the most common questions were asked here at The Internet Marketing Center is, Whats the hottest product to sell online? Sounds like a good question, right? After all, doesnt everyone want to start a business selling a hot product? The fact is, looking for a hot product to sell online is the #1 fatal mistake made by at least 90 of new business start-ups, and it is why so many Internet businesses fail. Rather than trying to hunt down a hot product to sell online, youll be much better off looking for a group of people with a common problem that theyre actively trying to solve.

Why is it so critical to find a group of people with a common problem, rather than a hot product? Well, the simple truth is that people very rarely go online to actively look for products to buy. Much more often, they go online to search for solutions to their problems. Once you identify a group of people with a common problem, you can start to think about a product or service you can position as a solution to that problem. Then, all you have to do is put yourself in the way of your perfect potential customers, and set yourself up for an incredibly successful business! Its natural to want to jump right in, choose a product, and start playing with your web site but then what?

How do you know who your potential customers are? How do you find them? How do you show them that your product is a good buy for them if you dont know what their needs are? If you want to guarantee the success of your business, you must recognize that theres some very important footwork that needs to be done before you get to this point.

Once youve chosen your area of interest, the next step before choosing a product or service to sell is finding a group of people who have a common problem. Your ultimate goal is to give these people a solution to their problem with your product or service. If you already have a product or service idea, you still need to take this critical step. Youll need to determine what problems your product solves who are the people having these problems and where they are looking for solutions online

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