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Local Business SEO Demystified














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I saw something new in the way Google displayed local search results in its SERPs.

In case Im only seeing it on my datacenter and you are seeing something different, Im attaching screenshots.
1. The Places listings are BIGGER and look like the organic results except they have a map pin.
2. As you scroll down the MAP scrolls with you. So even when you are at bottom of page in the organic listings the map moves down and shows on right.
3. ONLY 7 (purely) organic listings show and in this instance most are directories or assn. Only 2 are Dentists.
4. To get on the top TWO screens you need to be in local. Most of the organic are 2 screens BELOW the fold.
5. Reviews are more prominent.
6. Link to Place Page is marked as such, instead of just More Info which means better branding and name recognition for Google Places.
7. Its pulling meta description from the site just like organic.
8. PLUS it adds some snippets from reviews on the Place page. So best of both worlds and BIGGER!

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Local Business SEO Demystified Rights:
[YES] Can be given away
[YES] Can be packaged with other products
[YES] Can be offered as a bonus
[YES] Can be added to membership sites
[YES] Can sell Resale Rights
[YES] Can sell Master Resale Rights
[YES] Can be offered through auction sites
[NO] Can modify, remix, or use as web content


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