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I was compelled to write SEO Warrior for many reasons. Every day, thousands of sites
are born in the hopes of making it big. Most of them will fail before achieving their
goals. Many site owners create their sites blindly, without conducting proper research.
Many site owners do not even know what search engine optimization (SEO) is and
what its benefits are. Although this approach might work for some sites, it is hardly the
case for popular and successful sites. The goal of SEO Warrior is to make you, the
website owner, successful!
The topic of SEO is one of my passions. SEOwhen considered right from the start
will give you an edge as well as an improved return on your investment. Although
nobody can guarantee your sites rankings, if you do the things I discuss in this book
you will greatly increase your sites chances of doing well in Google. If you follow the
same approach, you should also do well in all of the other major search engines.
Everything happens for a reason. In 2001, I was hired as a consultant to work at
https://www.tradebit.com, which was (and still is) one of the top-tier domain name registrars. It was
one of the first to be accredited by the Internet Corporation for Assigned Names and
Numbers (ICANN). During my stay at https://www.tradebit.com, I had the opportunity to work on
the popular OpenSRS domain reseller software, which proved to be the catalyst of what
was to come.
Not long after finishing my contract at https://www.tradebit.com, I was inspired to create my very
own international web hosting company, with offices in North America and Europe.
During this time I became interested in search engines and search engine algorithms.
This experience provided me the opportunity to work on several hundred sites over the
past several years.
I did many things during this time, from managing the business to providing different
services including web hosting, web design, SEO, and search engine marketing (SEM).
I worked on many different types of sites, including blogs, community sites, news portal
sites, small business sites, and big corporate sites. This book represents the knowledge
and experience I gained in working on many different websites over the past 15 years
of my career.
I wrote SEO Warrior with a diverse audience in mind. This book is aimed at webmasters,
web owners, IT professionals, savvy marketers, and anyone interested in the topic
of SEO. I cover many tools and concepts, all of which can help bring your site to the
next level. This book is different from other SEO books in its breadth and depth of
Getting to the top of search engine results often requires multiple factors to work in
your favor. SEO is not a one-time thing. If you are thinking of creating a new site, read
this book before making your move. If you already have a site, you may want to do the
same or just skip to your particular area of interest. Accordingly, you can read SEO
Warrior from cover to cover or use it as a reference. I recommend going with the first
approach and then coming back to the book as you see fit.
SEO Warrior takes a holistic approach when it comes to SEO. The book comprises 18
chapters. Here is a rundown of what youll find in each:
Chapter 1, The Big Picture
Examines the various parts of the SEO landscape, including SEO benefits and
challenges. It also stresses the importance of formalizing the entire SEO process in
a way that will help you track your SEO progress.
Chapter 2, Search Engine Primer
Provides an overview of the search engine landscape. It covers the most important
search engines (Google, Yahoo!, and Bing) while observing some of the lesserknown
alternatives. It also examines search engine algorithms, including Google
PageRank, as well as search engine bots.
Chapter 3, Website Essentials
Examines domain name and hosting options, custom software design, and thirdparty
software, along with website usability and web accessibility. This chapter
provides the most fundamental building blocks for creating your online presence
as well as the underlying infrastructure in an SEO sense.
Chapter 4, Internal Ranking Factors, and Chapter 5, External Ranking Factors
Cover the various SEO factors that influence a sites rankings. Instead of just stating
what those factors are, I actually prove them. The proof comes in the form of a Perl
script that is available in Appendix A as well as on the books companion website,
Chapter 6, Web Stats Monitoring
Examines different web stats monitoring tools, including the most popular ones
used by shared hosting providers. It also examines the NCSA Common log format in detail. Understanding what goes into web logs is important for you to gauge
your website traffic, no matter what tool you use.
Chapter 7, Google Webmaster Tools and Google Analytics
Goes into detail regarding these two platforms. Both tools are helpful in SEO. The
bottom line is that you will need to use several tools to ensure proper tracking and
Chapter 8, Search Engine Traps
Examines the kinds of scenarios that will prevent your site from being crawled. It
examines each scenario in detail, with many code examples.
Chapter 9, Robots Exclusion Protocol
Discusses Robots Exclusion Protocol in detail. Coverage includes robots.txt and
its associated directives, HTML meta directives, the .htaccess access control
method, and the HTTP Header X-Robot-Tag(s). This chapter provides a solid
foundation in terms of ensuring proper crawling and indexing of your site.
Chapter 10, Sitemaps
Highlights the benefits of Sitemaps. Google and others encourage site owners to
create Sitemaps to help them index their sites. The chapter explores the creation
of several different Sitemap types, including plain-text URL listings, HTML, XML,
RSS/Atom, video, and mobile Sitemaps.
Chapter 11, Keyword Research
Covers one of the most important activities in SEO: keyword research. The chapter
discusses ways to find keywords, a basic strategy and process, and timing and
trending factors. It also covers several tools and how you can use them to find
Chapter 12, Link Building
Goes over the different link-building strategies you should use. Link building is
one of the most important activities in SEO. The chapter discusses the topics of
link bait, social bookmarking, and many others.
Chapter 13, Competitor Research and Analysis
Examines ways to find, analyze, and track your competitors. It also provides details
on many of the tools you can use to perform these tasks properly and efficiently.
Chapter 14, Content Considerations
Covers many details related to website content. It discusses different concepts,
including how to become a resource, short-term content, and long-term content.
It also covers content duplication and content verticals.
Chapter 15, Social Networking Phenomenon
Discusses the importance of social networking and social media, and how to leverage
the different social platforms and communities including Facebook, Twitter,
and Digg. It also covers social media strategy and methods for automating social
media interactions. You will create a Twitter scheduler application that you can use as part of your Twitter strategy. The chapter also covers the concept of realtime
Chapter 16, Search Engine Marketing
Teaches ways to complement and improve your SEO efforts by utilizing SEM
methods. Specifically, the chapter covers how to use Google AdWords to forecast
SEO results, and it provides an overview of two of the most important Google
platforms: Google AdWords and Google AdSense.
Chapter 17, Search Engine Spam
Discusses things you should stay away from to ensure that the search engines do
not penalize your site for spam propagation.
Chapter 18, Industry Buzz
Covers three of the most talked about SEO topics as of this writing: Bing, Search-
Wiki, and the nofollow link attribute. The chapter also discusses the Keyword
Dashboard tool, which can help you compare search results in Bing, Google, and
Tools come and go, but some of the most basic SEO tips will always be applicable.
Most of the significant programming scripts mentioned in the book appear in their
entirety in Appendix A. Even if you do not have any technical knowledge, you should
still benefit from reading this book.
Go to my Tradebit page for more great products on many topics.
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