PLR products can be e-books, reports, software, niche site headers, website templates anything. Depending on their complexity, the price of Private Label Rights Products can be anywhere between $5 and $500, or $5000, or whatever price their author wants.
Just imagine: you are running a blog about gardening and your goal is to build a list of subscribers, so you can send them information and news from the gardening field (or to tell them about cool new gardening products which they would be able to buy via your affiliate link, granting you a small commission for your work). Now, you want to give an incentive for readers who take the time to join your mailing list: an e-book about growing cucumbers. Lets suppose you know how to grow great cucumbers, but you dont have the time to write this book, nor the skills to make it attractive. Youd have to pay a ghost writer to do it for you, and this may cost you some $400-$500. You pay the amount, you get the book, and you estimate that youd need a certain amount of readers to buy the stuff you sell, in order to break even.
What if you could have the same e-book, as a PLR product, for only $27? It sounds better already, isnt it?

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HAPPY SAVE MONEY!!!