SEO & Relationship Building For Local Businesses

Table of Contents:

Introduction......................................................................................................................4
Business web sites have changed and are changing still ................................5
Its all about relationships nowadays...............................................................5
Think longer-term business development .........................................................7
Your site has two tasks to address ...................................................................8
The basics of search engine optimization............................................................11
Its a results driven game that never stands still......................................11
The way the search engines and SEO works ..............................................14
Two types of search engine optimization ............................................................15
The things you need to know about on-site SEO .............................................17
Why on-site SEO has changed over the past few years.........................17
On-site optimization what needs to be done? ...........................................18
Content is the key..................................................................................................21
What is off-site search engine optimization? .....................................................26
One-way links and the importance of internal linking structure ............27
Generating one-way incoming links ...............................................................29
Invite them theyre your friends!........................................................................31
Conclusion.......................................................................................................................34

SEO & Relationship Building For Local Businesses

Tags: seo