I guess that it almost goes without saying no matter what your business is,
if your job is selling, you want to make sales. To go further, you need to
make sales in order to survive -- making sales is your lifeblood and the
reason that you get out of bed in the morning.
I know this because, before I got involved in the online business world, I
spent many years selling all sorts of goods and services in the real world to
bricks and mortar businesses. I was even fortunate enough to work in
many different countries doing the same kind of work, so I have managed to
learn quite a bit over the years. Throughout those years, one thing became
crystal clear to me: as much as landing a new customer gives you a real
buzz because it tells you that you are doing something right, being able to
turn someone into a loyal customer is even more of a high because that tells
you that you are doing a lot more than just something right. In this case,
the customer is obviously happy with most of the things that you are doing,
and, therefore, you are beginning to build an all-important business
relationship with them.
Loyal customers were by far the most valuable asset ever acquired by any of
the businesses I worked for or owned. They were people who would continue
to buy unless there was a definite reason why they should no longer do so.