OPTIMIZING BODY CONTENT
He Who Has the Least Keywords Wins: Body Optimization
If you have a list of 20 phrases that you want your site to be first for,
forget about it. It is almost a mathematical impossibility for that to
happen--you would ultimately end up getting a poor rating for
everything. It's best to narrow it down to a few words and phrases
that your site relates to.
By now you have your title, and keyword phrases selected. Keep in
mind, don't think of what your site is about, think of who your
potential audience is, and what they would be searching for. Also, it is
much easier if you choose phrases which don't already have a lot of
sites competing; try searching for the phrases and seeing how many
total results Google reports, as well as the PageRank of the top sites
(using the Google toolbar).
Always remember the keywords you selected for your title, description
and keyword tags should be used throughout the body of your website
or else your relevancy drops.
The Different Types of Tags
Here are the main things that search engines look at on your page.
Some I have introduced already in my others reports which you may
have read, which are the Title, Meta Tags, and Links. They are
repeated here for emphasis as each point/tag listed below is what each
search engine is looking for within your site.
· The Title - The tag is given huge weight in most search
engines. It should be short though, ideally only a phrase or two.
· Meta Tags - Some search engines give varying amounts of
weight to the Meta tags (Google ignores them).
· Regular Text - Equally important as everything else is the
regular text of your pages. You should have frequent references
to all of your target words and phrases.
· Formatting - Some research has shown that more weight is
given to words in bold or italics. Do not overuse this feature, use
it sparingly or your site will look rather untidy.