What is Adwords?
Have you ever seen these little ads as youve been surfing round the internet?
Or youll find them along the right-hand side and on top of the results when
you use Google to search for something. Or on websites that choose to show
them.
Those are Adwords ads. Someone has paid to have that ad there to try and
capture your attention and get you to click through to their website.
With approximately 200 million searches done every day and countless page
views of websites that will have these ads on then I am sure you can see how
powerful this can be in the right hands! (or a disaster in the wrong hands!).
So Google Adwords is just an PPC (pay per click) advertising platform that
allows you to display a small advert to try and get people to click through to
your site where you try to monetise them in some way (get them to perform
some action that leads to an immediate or future purchase).
There are two main ways to use the system, you either choose the search
function which will show your ads to the side of the search results Google
gives when people are searching. You enter a keyword or keyword phrase
into the system and then when people search for that keyword then your ad
will appear.
Or you use placement targeting which means you get your ad to appear on
someones website either by just telling Google to display your ad anywhere
and it goes out and evaluates the writing on a page and sees if that page is a
good fit to your advert. Or you can simply choose the websites you want your
ad to appear on.
So how can you make money from it?
Affiliate marketing:
Affiliate marketing is where you direct traffic to a site and when someone
purchases something then you get a percentage of that sale. Or it could be
an action that you get paid for like getting them to sign up for a free trial.