A Guide to CopyWriting

Licence:"Master Reseller Right"

1. What is Copywriting & Why Is It So Important?
Simply put, copywriting is the writing you use in your written promotional materials. This can include your advertising, website, brochure, catalogs, business cards, sales letter and more.
Copywriting is what you use to get your customers and potential customers to take a particular action. For example:
Call you for more information
Place an order
Sign up for your mailing list
Get them to refer a friend to your business
Many business owners make the mistake of thinking they can just throw their copywriting together. I congratulate you for taking the time to read this guide because the information in it will put you ahead of many other small business owners who make this mistake.
Consider this:
When someone visits your website or reads your brochure, you arent there to answer their questions or to convince them how great your product is. Your words need to do that for you. In other words, you need effective copywriting. This guide is going to show you how to do that.
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