2-Adwords Training
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How to Win the AdWords Game.
Contents
1. Introduction
2. Terminology
3. The problem
4. Broad matching or exact keyword? - BOTH!
5. CTR and CPC
6. Low cost or high position?
7. Who is above and who is below
8. Ad copy
9. Finding your initial keywords
10. People who bid too high are stupid ... or not!
11. If you are getting too much traffic, you are doing something wrong
12. Do not let your ads get down!
13. Negative keywords
14. Don't be afraid to miss a part of the market
15. Tracking macro-actions
16. Tracking micro-actions
17. Tracking continued - testing the page
18. P. S.
You have permission to distribute this report under any conditions
as long as you do not add, modify, or delete any content or bylines
Contents
1. Introduction
2. Terminology
3. The problem
4. Broad matching or exact keyword? - BOTH!
5. CTR and CPC
6. Low cost or high position?
7. Who is above and who is below
8. Ad copy
9. Finding your initial keywords
10. People who bid too high are stupid ... or not!
11. If you are getting too much traffic, you are doing something wrong
12. Do not let your ads get down!
13. Negative keywords
14. Don't be afraid to miss a part of the market
15. Tracking macro-actions
16. Tracking micro-actions
17. Tracking continued - testing the page
18. P. S.
You have permission to distribute this report under any conditions
as long as you do not add, modify, or delete any content or bylines
(ID 142772786)
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rongee,
Member since 07/18/2011
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