Our Responsibility Reduce, Re-use and Recycle .

We see the effects everywhere we look. Rain forests are being decimated; land fills choking the landscape; polluted lakes, rivers and oceans. And we won't even discuss global warming.

The planet is systematically being destroyed at all levels. Yes, as a society we are finally beginning to address some of the problems with regard to big business. But that doesn't mean we can ignore the situation individually.

Many people ask what difference can one person make? Singularly they feel that their efforts couldn't amount to much when looking at the problem on a global scale. But what we do personally does have an impact.

As a society, we have to believe that what we do individually does make a difference. Multiply the efforts of one by the thousands, hundreds of thousands and even millions of people on earth and together we can make a difference.

It may be the most blatant form of optimism but we must believe that if people "knew better" they would "do better." And, therein lies the problem. Regardless of the headlines most of us just don't know where to begin.

That's where "Real World Sustainability" comes in. You can consider it a primer for everything you need to know about how to do your part. While your mantra should become "Reduce, Re-use and Recycle" you must have a roadmap to get you from here to there.

"Real World Sustainability" does just that.

Not sure of the definitions Reduce, Re-use and Recycle? See Chapter One

Is your home a sustainable residence? Learn how to audit your home

What about cleaning products? The good, bad and ugly

What is "natural" or "organic?" This one will surprise you

What can't be recycled? This is a shocker!

Listen, we aren't here to preach, merely to inform. Again, we believe that when people know better they will do better and that applies to you because you are reading this page. Don 't adopt the "let Harry do it' syndrome.

We are all in this mess together. It didn't happen overnight and we can't cure the planet over night. But assume responsibility for your own actions. If we all put forth just a small amount of effort we can leave this planet safer and healthier for our children.

That's all. Not that difficult. Remember that saying, "yard by yard it's very hard, but inch by inch it's a cinch?" Well that's what taking responsibility for our own sustainability is all about. Now that you know better, it's time to do better.

All bets are off and all excuses removed. Grab your copy of "Real World Sustainability" today and the generations of tomorrow will thank you. We guarantee it.