In the history of Internet Marketing, which is indeed still a short history, Article Marketing has always been one of the most effective ways to market a business or website at little or no cost. This still holds true today, and will most likely be true for many years to come.
Article Marketing is viral in nature. One article is written, and it travels from your computer to multiple article banks, providing back links to your website. From there other website owners copy the article, with the authors information in tact, and publish it in their newsletters or on their websites. They may even use your article as part of a compilation for an informative ebook.
The important thing is that the article becomes viral spreading far and wide. This accomplishes many things. As already mentioned, this provides you with back links to your site that help with search engine optimization. Since your authors information, or resource box as it is called, is at the bottom of the article, this gives your website a great deal of exposure, and increased traffic.