Now you want to pile on all the benefits your reader receives, like this:

*This is not the time to make a list of the features of your product or service. No, you need to tell them the end result they get from those features... the benefits, and notice there is no period after each of these bullets, you may use an exclamation point, but sparingly

*Benefits are the positive results your customer gets

*Features are the characteristics and specifications of your product or service

* To help you come up with benefits, start off by listing all the features of your product

*Then come up with the resulting positive benefit that your customer gets from that
feature

* The best way to see how to do this is to look at successful salesletters

*Once you have your benefit list, make a list of them in your salesletter using headlines as Benefit Bullets. Its kind of like a rapid fire presentation of the major benefits your customer gets when they buy your product

*And you can see Ive alternated font settings to help give a little visual relief... (bold, then default, then bold, then italic, etc)

*And much, much more!



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