Unless youre brand new to the world of internet marketing, youll be aware of the fact that almost on a daily basis someone seems to have discovered a brand new method of making money online. The latest success strategy being shouted from the rooftops is to use social network media such as Twitter. Before that there were numerous others
including blogging, Google Pay Per Click, eBay, etc. The list goes on.

Certain elements of selling on the internet however, are fairly constant. You will need to have some kind of product or service for sale, either your own or somebody elses. On
the other side of the equation, if you want to be successful online you will need to find people willing to pay you for your goods or services. In other words, customers.

One of the most difficult things to do in sales and marketing is to not only find people who may be interested in your product, but also to persuade them to hand over to you their hard-earned money. However, once someone has bought a product or service from you and they are happy with their purchase a bond of trust has been created.

They now know you, they are hopefully pleased with what you have sold them, which makes them more receptive to buying further products from you. This is the principle of repeat business, or repeat customers. It is one of the most powerful elements of marketing, whether online or offline.

more.......