Excerpt -

Terry: Hi there. Youre listening to Terry Telford, and were very lucky to have someone today who is an extraordinary marketing person, both online and offline. His name is Jeff Sands. Hes actually developed a direct marketing direct mail business. Hes been in the mail ordering business for 22 years, and he has built a list of over 500,000 people. But, thats not even the most impressive part. The most impressive part is that those 500,000 people are not prospects; theyre actually customers. He actually has 500,000 customers on his list.

Hes basically in the offline world, but he has stepped into the online limelight, and he has some very interesting stories and perspective of doing online business as opposed to working in the offline world. Today, Jeff will actually let me pick his brain for a while and get an insight into the world of direct mail, from both an online and offline perspective. First, Id like to say thank you very much for being here with us today, Jeff.

Jeff:
The pleasure is all mine. Youre very, very welcome, Terry.

Terry:
I appreciate it. Maybe we can start off with a bit of history about you. Where did you come from and how did you get where you are today?

Jeff:
I was born in New York City in Brooklyn, New York. I went to school there, moved out to Long Island, which is a little further out from the city in the suburbs, and graduated high school. I went to college, and went on to become a dentist. I practiced dentistry for about 15 years, and really did not like what I was doing at all. I found that it made me very nervous. It was technical; it wasnt my orientation at all. By the time I hit the age of 40 years old, I was a nervous wreck from practicing dentistry.

Most people dont know it, but dentists have the highest suicide rate and the highest rate of depression of any profession. I suffered from both of those things. One day, I came into my office and there was a piece of junk mail lying on my desk. I opened it up and it was really interesting. It was talking about starting a business at home that could make you some money. It wasnt anything, but it really peaked my interest. It had a lot of benefits in there about how you could work from home, earn money, and do it at your own pace. For whatever reason, I signed up for the program.



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