Terry:
Hi, you're listening to Terry Telford and we're extremely lucky to have Tom Olson with us today. Tom is the former COO of Aesop Marketing, which is Mark Joyners former company. Mark let that go a couple of years ago. At the end of Aesop Marketing, Mark put together a farewell package. Tom was an integral part of putting together that whole farewell package. After that part, Tom began in the management team of Wal-Mart. He has since left that position and is back on the Internet as part of his next career move. He has designed a spam-free e-mail system.

So, first of all, I'd like to say thank you very much for being with us today, Tom.

Tom:
Thank you Terry for having me.

Terry:
Quite a pleasure. Maybe you can just give us some more details about what happened after Aesop marketing on a personal level. What stages have you gone through to get to where you are today?

Tom:
The last day of Aesop marketing that we were at the office, we were liquidating some assets, so some things were getting carried off. At that point, I had in my head that I was going to be the next Internet guru. I had quite a few things in place. I have an amazing opportunity; I had just written to Joe Vitale who is one of my personal heroes and just from reading his information I know more about copywriting and sales and print and making yourself a better business person than pretty much everything else combined. That's the amount of respect that I have for this man and his work. Not to discount Mark Joyner or Robert Collier who have also influenced me.


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