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Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment - , David Brain

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The way people buy has changed completely: thanks to blogs and review sites, we don't have to rely on what a company says about its products and services; we can make up our own minds, but many businesses are in denial about it. Crowd Surfing explains what marketers and advertisers need to do to communicate with today's savvier consumers.

Author: Thomas, Martin
Author: Brain, David
Publisher: A&C Black Business Information and Developmen
Illustration: n
Language: ENG
Title: Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment
Pages: 00256 (Encrypted EPUB)
On Sale: 2009-01-01
SKU-13/ISBN: 9781408105955
Category: Business & Economics : Sales & Selling - Management


(ID 153993065)

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