David Congreave, Tim Whiston, Roy Miller and Terry Telford recently recorded a tell-all TeleClass that showed attendees how to massage your website to grab the search engine's attention. The following excerpts were taken directly from the TeleClass.

You're about to:

* Peek under the hood of your favorite search engine
* Discover the difference between on page and off page optimization
* Uncover the truth about keywords
* Put content in review
* Peek under the hood of your favorite search engine

Excerpt from Internview:

David:
Ok. To start off, when we say search engines, we tend to say Google, because Google accounts for the vast majority of searches. For myself, Google ranges from 80 to 90 of my search engine traffic. So when we talk about Google it means search engines in general.

Ok. Search engines are essentially a document retrieval program. They use computer programs that follow links on the internet and catalog web pages. The programs analyze the pages to try and figure out what the pages are about. Once they establish the page content, that page is indexed under a keyword, or set of keywords that relates to that page.

When someone enters a search term into the search engines, the software displays the most relevant WebPages, based on the keywords theyre filed under. You could think of the internet as a giant filing cabinet and each website is a file folder. The search engines simply sift through the files and pull out the ones that match what youre looking for.

It usually starts with the top 10 results. So the challenge is trying to convince the search engines that your webpage is more important than everyone else in you niche. If you do that, it means a lot of traffic for your website.

Terry:
So its not a mystical instrument. Its just a document retrieval system.

David:
Yeah. Actually its like a match making service.

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