Today, we live in a Web 2.0 world. While the promotional methods that once worked still work, for the most part, there are new promotional methods that Web 2.0 has brought to the Internet Marketing playing field. Two of those methods are podcasting and video blogging.
Podcasting and video blogging are essential elements in Web 2.0. If you arent clear about what Web 2.0 is, dont worry, most people arent, as there are actually several different definitions, and three people have a hard time agreeing on what Web 2.0 covers. What you can be sure of is that it is not a certain type of software. It isnt tangible at all. It is merely a concept that has certain elements to it.
Those elements allow people who are online to interact with other people more closely. Prime examples of a Web 2.0 environment are MySpace and YouTube. MySpace is a virtual social networking community, where members can set up profile pages and communicate with each other.
The profile pages can be very elaborate, or very simple, and other members of the site can interact with a member through their profile page. Profile pages can include podcasts and video blogs as well. Everybody who has access to an Internet connection can open an account and set up a profile page at a site like MySpace free of charge.
YouTube is a bit different, in that it is a place where anybody who has an Internet connection can go to upload and download videos. The videos are created by regular people just like you and me. Anybody can be a star at a site like YouTube. Users can also rate videos and view profiles at YouTube as well. Opening a YouTube account and uploading and downloading videos is free.
Along with these valuable and successful Web 2.0 elements, podcasting and video blogging have emerged. There are numerous places where anybody can set up a video blog, and distribute podcasts.