-If you are selling a truly limited quantity of identical, non-tangible goods; then the Dutch Auction is a good advertising value.

-Especially when combined with the ten day auction upgrade, depending on total quantity, etc.

Back to the e-book example.

-After strong and careful deliberation, you finally decide that you are definitely after continuous, maximum exposure.

-And to make it as easy on yourself as possible, you've opted to exclusively use the Buy Now option; covering each, individual list fee within the price of your e-book.

-The only way to make serious cash on eBay, and acquire the lifestyle you ultimately envision yourself living.