Table of Contents:

Introduction.................................................................................4
Why selling online is often easier ..................................................6
People deal with people ...............................................................12
Its all about communication....................................................12
Dont neglect your mailing list .................................................17
What to give your prospects? .......................................................22
Easy to answer and very easy to get wrong...............................22
Where and how to find this information? .....................................25
How to use your new-found knowledge? ........................................31
On your site..........................................................................31
In your e-mail messages.........................................................34
The importance of social proof....................................................37
Once youve made the first sale..................................................41
Conclusion .................................................................................50

[YES] Can be given away
[YES] Can be packaged with other products
[YES] Can be offered as a bonus
[YES] Can be edited completely and your name put on it
[YES] Can be used as web content
[YES] Can be broken down into smaller articles
[YES] Can be added to an e-course or autoresponder
[YES] Can be added to membership sites
[YES] Can sell Resale Rights
[YES] Can sell Master Resale Rights
[YES] Can be offered through auction sites