Table of Contents:

1 What is Copywriting & Why Is It So Important?...........................................4
2 The Basics of Copywriting:Important Terminology .......................................5
2.1 Target Market: .......................................................................6
2.2 USP:..................................................................................10
2.3 Features:.............................................................................12
2.4 Benefits:.............................................................................12
2.5 Bullets...............................................................................14
2.6 Headlines:............................................................................16
2.7 Subheadlines: ........................................................................18
2.8 Testimonials .........................................................................19
2.9 Call-to-action:.......................................................................21
2.10 Offer................................................................................22

3 Tips for Writing Great Copy.............................................................24

3.1 Speak to Your Audience................................................................24
3.2 Avoid Excessive Adjectives ...........................................................25
3.3 Be Specific ..........................................................................26
3.4 Dont Worry So Much about Grammar.....................................................27
3.5 Keep it Simple........................................................................28
3.6 Keep Layouts Simple ..................................................................29
3.7 Be Succinct & Edit ...................................................................30
3.8 Sense of Urgency Get Them to Buy Now ...............................................30
3.9 Close the Deal Call-to-Action.......................................................31

4 Why a Marketing Mama Needs a Website for Her Copywriting Plan............ . . ..........33

5 Closing.................................................................................35

[YES] Can be given away
[YES] Can be packaged with other products
[YES] Can be offered as a bonus
[YES] Can be edited completely and your name put on it
[YES] Can be used as web content
[YES] Can be broken down into smaller articles
[YES] Can be added to an e-course or autoresponder
[YES] Can be added to membership sites
[YES] Can sell Resale Rights
[YES] Can sell Master Resale Rights
[YES] Can be offered through auction sites