Facebook is, however, the second largest of the social networking sites, and is currently growing at a phenomenal rate, as you will discover.
For this reason, advertising is rapidly becoming an important topic of debate for the Facebook owners, moderators and community members.
The purpose of this book is therefore to investigate in depth how the Facebook site and social networking community is evolving, and how advertising and promotional activities fit into this rapidly expanding picture of development.
Perhaps more importantly, I am going to look in detail at how you and your business could potentially use Facebook as a source of new customers for your products and services.
One final thing to note is that, whilst most commentators will blithely refer to social networking sites as if they are all exactly the same, there are significant differences between them. These differences serve to make the demographics and practicalities of using these sites for business purposes entirely different from one site to the next, as you will discover.