Many internet marketers and "online gurus" are still using made up numbers to scare new business entrepreneurs into purchasing their business building products.

They state that over 95 of small businesses fail and they have the "secrets" to being in the other 5 but this 95 number was actually picked out of the hat as a marketing ploy and is in no way approaching reality.

I n fact we were recently investigating one such site touting four sure-fire business strategies for a successful business. This particular author cited the same old 95 scare tactic in his online sales letter webpage.

Our first reaction was that if he got this statistic wrong (or perhaps deliberately using it) what else in his eBook is incorrect or misleading?

By the way he was selling his eBook for $97 - a guaranteed waste of money for new-to-the-net folks but a whopping money earner for him!

Was it an incorrect statistic or an immoral duplicity?

Only the author can answer for sure but our best educated guess is that it was a "scare-them-into-buying-my-product" marketing scam; something that is unfortunately quite prevalent online these days.


The Real Deal -

According to the U. S. Small Business Administration (SBA) the real number of small business failures over a period of the first five years of business life and sustained by the most current and rigorous scientifically based research studies indicate that the failure rate of small businesses is closer to 66.

This means that almost two in three small businesses will ultimately fail within five years!

That‘s a staggering number to be sure but not the almost invincible 95 used to market $97 eBooks.

The good news here is that about 34 of small businesses do not fail - not the 5 claimed by the hucksters.

AND rigorous research has now zeroed in on why they don‘t go under!

We‘re sure that you want to know like we did how to stay in that 34 category.

What serious business owner wouldn‘t?

The Five Biggest Business Killers -

A majority of small business owners can kill their businesses in five ways:

1. They Have the Wrong Motivation for Starting & Working a Business
2. They Lack a Business Plan & Have I nferior Business Management
3. They DO Not Provide Marketable Merchandise or Services
4. They Do Not Secure a Reliable Product Supplier
5. They Do Not Have an Online Presence

A lack of attention by a business owner to any one of these or any combination of them will surely kill a business just as dead as if the owner was deliberately trying to sabotage it.

Does that seem like a bold statement to you?

Perhaps so but it I S true nonetheless and the research is now proving it out.
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