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The Cash Flow e-Business

Welcome to the Cash Flow eBuisness eBook ™. In this electronic book‚ we‘ve tried to cover the most fundamental principals of promoting any business‚ product or service on or off the Net.

The Problem!

One problem we ran into as we were preparing this ebook is that the subject of "marketing and advertising" is HUGE... and you can literally write an encyclopedia worth of information on each and every tactic a business can use to promote themselves.

There are so many ways to promote a business that at times‚ it becomes mind boggling and more frustrating than anything else. Of course‚ a better question would be‚ "What‘s the most time and cost effective ways to promote and market my business?"

Knowing how busy you are and the simple fact that most people just don‘t like reading large volumes of information on marketing and advertising‚ we decided to cover marketing topics that will cost you little or nothing to promote your business.

We‘ve divided this book into 3 main section of:

Search Engine Tips
Free Publicity Tips
Ad Copy Tips

We‘ve removed all the fluff and filler and have given you the most basic‚ hard hitting and proven tactics for each of the above sections! And if you still want more specific info on each subject matter‚ we‘ll show you how‚ what and where to go!
Search Engine Tips
Table of Contents:

An Introduction To Search Engines
Pros
Cons

Different Types Of Search Engines
Search Engines
Directories

How To Choose Your Keywords
Brainstorming For The Right Keywords
Phrases
Plurals And Longer Words
Misspelled Keywords
Your Location
Avoid "Skip" or "Stop" Words
Lower Case
Testing Your Keywords
Curious About Others?

How To Prepare Your Web Page
The Title
Sub-Pages And Doorway Pages
Description
META Tags
META Description Tags
META Keyword Tags

Factors That Greatly Affect Your Relevancy
Keyword Weight
Prominence Of The Keyword Searched
Keyword Frequency
Comment Tags
Keyword Placement
Heading Tags
Link Text
URL Keywords
ALT Tags

How‚ When & Where To Submit
Double Check Before You Submit
Submission Software Programs
Doing It For Free!

List Of General "Do‘s"
Creating Doorway Pages
Title Of Your Page
Insert META Tags
Use Header Tags
Keep Keywords At The Top
URL Keywords
Use ALT Tags
Use Tags
Submit Maximum Of Ten A Day
Submit Often

List Of General "Don‘ts"
Don‘t Spam
Too Many Submissions
Don‘t Create Too Many
Choosing The Right Keywords
Don‘t Camouflage


Free Publicity Tips
Table of Contents:

Introduction
Compare Its Cost
Not Worth A Fraction
Getting Started... Which Tactics?

Why You Should Use Free Publicity
It‘s Fun
Massive Credibility
Save Thousands
Instant Trust And Respect
Used By Anyone

How To Write A Press Release
Never Tell Your Whole Story
Template For A Killer Press Release
The Headline
The Summary
Credentials and Quotation
Call to Action

Sample Press Release

Biography And Questions & Answers Sheet
Bio Sheet
The "Rules"
Q&A Sheet
Questions?
Make It Flow

Last Minute Guidelines
Make It Interesting And Newsworthy
Make It "Hot" And Shocking
Target Your Audience
Don‘t Brag!

How To Distribute Your Press Release
Telephoning
Mailing
Emailing
Big From Small
It‘s Easy‚ Cheap And Super Fast
Broadcast Faxing

Online Publicity Tactics
What‘s An Ezine?
Submitting Articles Vs. Classified Ads
How & What To Write About
Where To Submit
How To Submit
How To Send It Out
Last Minute Tips

Where To Send Your Press Releases
Online Services
Offline/Traditional Resources
Forget it!... Here‘s The Easy Way


Ad Copy Tips
Table of Contents

Anatomy Of A Direct Response Letter
Headline
Opening
Offer Preview
Sell Copy
Introduce New Thoughts
Offer
Guarantee
Call To Action
P.S.

9 Essential Money-Making Ad Rules
Right Product For The Right Audience
Importance Of The Headline
Visual Works With The Headline
Lead Paragraph Expands On The Theme Of The Headline
Body Copy Supports
Be Specific
Start With The Prospect‚ Not The Product
Write In Clear‚ Simple‚ Natural‚ Conversational Style
Decide What You Want The Reader To Do Next - Then Ask Him To Do It... And Make It Easy

Emotion Is What Really Sells
First Step
Make A List
Sub-Head
Begin Writing
Get Emotional
How Long?

Ten Ways To Get More Out Of Your Copy
Sell Benefits Not Features
Sell Him‚ Don‘t Tell Him
Be Conversational
Get To The Point
Always Include A Postscript
Long Copy Sells Better Than Short Copy
Forget Grammar
Use Words That Are "Active" Rather Than "Passive"
Always Follow AIDA
Copy Is Never Finished

Web Copy Introduction
Get Physical
Minor Changes... Big Results

Web Copy Tips
Your Web Site‘s Design & Look
Font Types‚ Sizes‚ Colors & Rules
Page & Paragraph Length
Invite Friends & Colleagues


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